This is the second post. Hopefully it’s not going to be as painful as an author struggling through that difficult, second novel. What does one write about, in this terrifying second post? The weather? (16 degrees Celsius, light nor-westerly, some cloud developing with a 60% chance of showers in the evening). How your pet looks this morning? (Happy, the Kollecta mascot).
Anyway. One of the main challenges in getting Kollecta to reach its goal will be in reaching its audience. How will the ‘right people’ for Kollecta find it, in among the plethora of white noise and distractions that paradoxically confuses yet is the beauty of the Internet? Initially, it’s going to be very difficult – moreso than writing that second novel (but that’s another story).
Someone I know says starting a new website is like standing on Pluto, holding a candle, and hoping someone on Earth will see it. (Pluto, incidentally, lost the vote to retain its planet status – there are now officially eight planets in the Solar System). And, ignoring the technicalities of 1: how would you get to Pluto to light such a candle, and 2: a candle would not light because the atmosphere is not conducive to naked flames, he’s right. How’s anyone ever going to find Kollecta?
There’s good old Google, of course, the Jupiter of the Search Engine Solar System, followed by Uranus Yahoo, and hanging on for dear life (should it also be shunned by the community forever), MSN Pluto. There are other means too, ranging from forums and usergroups, you – yes, you – reading this blog, photocopying fliers or wearing a T-shirt shamelessly plugging my site. Pounding the streets in a sandwich-board, weather permitting. I will do what it takes. And, should Branson announce he’s starting trips to Pluto, I will be one of the first aboard.
I have my tattered suitcase stuffed full of candles, ready to go.
Kollectamaniac 
